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排查google search console出現無法剖析結構化資料的問題

· 閱讀時間約 3 分鐘
junminhong(jasper)
junminhong(jasper)
Product Developer

前言​

最近google search console警告網頁出現了

google search console的警告訊息

排查前熱身​

google 本身有提供兩個線上工具可以善用

複合式搜尋結果測試​

  • 將你想要測試的網址貼上, 並等待個幾分鐘的處理時間 複合式搜尋結果測試網站圖
  • 接著你就會看到測試的結果, 然後你就可以根據網站給你的提示進行修正即可 複合式搜尋結果測試結果

結構定義標記驗證工具​

  • 將你想要測試的網址貼上, 並等待個幾分鐘的處理時間 結構定義標記驗證工具網站圖
  • 一樣根據網站提供的資訊進行修正即可

排查過程​

那在經過工具的測試後發現原因出在JSON-LD身上

<script type="application/ld+json">
{ /* your structured data */}
</script>

什麼是JSON-LD (JavaScript Object Notation for Linked Data)​

簡單來說就是在描述這個網頁的型態以及內容, 而google的搜尋引擎會去讀取網頁中的結構化資料, 並針對不同的網頁型態做對應的搜尋結果呈現

<html>
  <head>
    <title>Software Engineer</title>
    <script type="application/ld+json">
    {
      "@context" : "https://schema.org/",
      "@type" : "JobPosting",
      "title" : "Software Engineer",
      "description" : "<p>Google aspires to be an organization that reflects the globally diverse audience that our products and technology serve. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas and cultures leads to the creation of better products and services.</p>",
      "identifier": {
        "@type": "PropertyValue",
        "name": "Google",
        "value": "1234567"
      },
      "datePosted" : "2017-01-18",
      "validThrough" : "2017-03-18T00:00",
      "employmentType" : "CONTRACTOR",
      "hiringOrganization" : {
        "@type" : "Organization",
        "name" : "Google",
        "sameAs" : "https://www.google.com",
        "logo" : "https://www.example.com/images/logo.png"
      },
      "jobLocation": {
      "@type": "Place",
        "address": {
        "@type": "PostalAddress",
        "streetAddress": "1600 Amphitheatre Pkwy",
        "addressLocality": "Mountain View",
        "addressRegion": "CA",
        "postalCode": "94043",
        "addressCountry": "US"
        }
      },
      "baseSalary": {
        "@type": "MonetaryAmount",
        "currency": "USD",
        "value": {
          "@type": "QuantitativeValue",
          "value": 40.00,
          "unitText": "HOUR"
        }
      }
    }
    </script>
  </head>
  <body>
  </body>
</html>

參考資源​